Well-Known Michigan Cannabis Company Takes Higher Education to a New Level
If you’re a Yooper, then you already know that The Fire Station is blazing a trail in the industry. With 15 new awards under their belt from our Readers Best of the Best, this cannabis company is unstoppable. One customer has even said “TFS is my favorite cannabis retailer – not just in the area – EVER.”
Best Dispensary for a Beginner, Best Budtender, and Best Recreational Dispensary are only a few of their recent awards – but what’s their secret? We got the inside scoop from The Fire Station’s CEOs themselves, Logan Stauber and Stosh Wasik. Their answer? Prioritizing cannabis education is a big one.
Making Cannabis Education a “High” Priority
“As more people start to experiment with cannabis, it’s important that they can trust their budtenders to find the product that will lead to the experience they want,” both Logan and Stosh agree.
Keeping staff up-to-date on all things cannabis is one of The Fire Station’s organizational values. To do this, administrative team members host a “Terp Talk Tuesday” once a month for their team. “These typically include education on a terp, a guest speaker from one of our vendors to talk about products, any emerging cannabis news, and company updates.”
Both CEOs believe that continuous education helps lead to the de-stigmatization of cannabis and empowers customers to make product decisions based on higher knowledge. It’s no wonder they won Best Dispensary for a Beginner. Cannabis consumers are looking for educated budtenders, and this Upper Peninsula cannabis company has them.
Michiganders also agree that The Fire Station is a place where you can just go in and “chat with the staff.” Not all dispensaries give off a warm welcoming feeling like this one does. High quality customer service paired with friendliness and expert cannabis knowledge is a rockstar formula for an unforgettable cannabis experience.
Emphasis on a Lit Atmosphere
Best Dispensary Interior/Atmosphere was another win to their long list of awards. When Logan and Stosh first came together to create their cannabis company, one of their main goals was for customers to feel welcomed and comfortable when they walk into their stores.
“For new customers, trying cannabis might be intimidating. We work to alleviate this by providing a bright, welcoming atmosphere from the start.” And for returning customers? You can ask any of them – shopping at The Fire Station feels like you’re visiting a friend.
A Stance on Social Equity
The Fire Station continues to amaze Michigan natives – specifically with their stance on social equity. The surrounding stigma on cannabis has changed over the past few years, but there is still more to do. “We have identified opportunities where we can make a positive impact on statewide social equity efforts.” And that they do.
Some notable initiatives The Fire Station is working towards include establishing an annual scholarship for a student studying in a cannabis-related degree program, providing Diversity in the Workplace training to leadership, and even implementing a volunteer time-off policy for employees to participate in other social equity initiatives.
Budding With New Possibilities
Ready to burst with excitement for The Fire Station’s future? Along with a new app allowing customers to have quick access to their menu and order history, TFS recently launched a helpful bot named Terpli. “Terpli is a virtual budtender that assists online customers with product recommendations based on their desired effects, price point, and favorite way to consume.” Talk about taking customer service to the next level.
The Fire Station is always looking for innovative ways to bring value to Michigan communities while destigmatizing cannabis – and Yoopers not only agree, but back what this company is doing.
In the area and looking for a warm and friendly dispensary? You can’t go wrong at any of The Fire Station’s eight locations. Great customer service and educated staff is something you can always expect at the station.
The Fire Station is the winner of the following categories: Best 420 Deals, Best Cannabis Friendly Campground, Best 710 Deals, Best Budtender, Best Apparel/Merchandise, Best Logo, Best Social Equity Program, Most Imaginative/Innovative, Best Dispensary for a Beginner, Best Dispensary Interior/Atmosphere, Best Medical Cannabis Selection, Best Medical Dispensary Deals, Best Recreational Cannabis Selection, Best Recreational Dispensary, and Best Dispensary Social Media.